Privacy Policy

Dressmezee Privacy Notice 

1. Introduction 

At Dressmezee, we believe your personal data deserves the same level of care as our products — intentional, secure, and handled with integrity. This Privacy Notice explains how we collect, use, store, and protect your information when you interact with us online or through our services. 

We encourage you to read this notice alongside any additional privacy information we provide at the point of data collection. 

2. Who We Are 

Dressmezee Limited (“Dressmezee”, “we”, “us”, “our”) is the controller responsible for your personal data. 

Registered office: Unit 17, Elm Road, West Chirton North Industrial Estate, North Shields, NE29 8SE 

If you have any questions about this notice or your rights, you can contact our Data Privacy Manager at: info@dressmezee.com 

You may also contact the UK Information Commissioner’s Office (ICO), but we always welcome the opportunity to resolve concerns directly. 

3. The Data We Collect 

We collect the following categories of personal data: 

We do not intentionally collect special category data or criminal offence data. 

4. How We Collect Your Data 

We collect data in the following ways: 

Direct interactions 

When you place an order, create an account, contact us, enter a competition, or sign up for marketing. 

Automated technologies 

We use cookies, pixels, analytics tools, and behavioural tracking technologies (including session replay tools) to understand how you use our website. 

Third-party sources 

We receive data from trusted partners, including: 

5. How We Use Your Data 

We use your personal data to: 

6. Profiling & Automated Decision-Making 

We use your browsing behaviour, purchase history, and engagement with our communications to tailor product recommendations, personalise content, and optimise marketing. 

This may include: 

You can object to profiling at any time by contacting us. 

7. Marketing Communications (Email & SMS) 

You will receive marketing communications from us if you have: 

You can unsubscribe at any time using the links in our emails or by replying STOP to SMS messages. 

We will only share your data with third parties for their own marketing if you give explicit consent. 

8. How We Use Your Data When You Opt-In to Marketing 

When you subscribe to our email or SMS marketing, we collect and use your data to deliver personalised, relevant communications. 

What we collect 

Email marketing is managed through Omnisend. SMS marketing is managed through Attentive. 

How we use this data 

We use this data to: 

Engagement tracking 

Personalisation & segmentation 

We use your behaviour to segment customers, tailor timing and frequency, and personalise content across email and SMS. 

How long we keep marketing data 

We retain marketing data while you remain subscribed. If you unsubscribe, we retain limited information to ensure we respect your opt-out. 

Withdrawing consent 

You can unsubscribe at any time by: 

Unsubscribing does not affect transactional messages (e.g., order confirmations). 

Omnisend & Attentive roles 

Both Omnisend and Attentive act as our data processors and process your data only on our instructions. 

9. Cookies & Tracking Technologies 

We use cookies, pixels, and similar technologies to: 

Technologies we use include: 

Shopify app ecosystem 

We also use a range of Shopify apps that support: 

A full, up-to-date cookie list is available in our Cookie Policy. 

10. Sharing Your Data 

We share your data with trusted partners who help us operate our business, including: 

Core ecommerce 

Marketing & CRM 

Customer service & returns 

Reviews & UGC 

Analytics & behavioural tools 

Payment providers 

Shopify app ecosystem 

Apps supporting personalisation, loyalty, fraud prevention, fulfilment, and analytics. 

Klarna 

If you choose Klarna, we share your contact and order details so Klarna can assess your eligibility and provide payment options. Klarna acts as an independent controller for this processing. 

11. International Transfers 

Some partners may process data outside the UK/EEA. Where this happens, we ensure appropriate safeguards are in place, such as: 

12. Data Security 

We use technical and organisational measures to protect your data, including encryption, access controls, and secure servers. 

13. Data Retention 

We retain your personal data only for as long as necessary for the purposes described in this notice, including legal, tax, accounting, and reporting requirements. Retention periods vary depending on the type of data and the purpose for which it is processed. When your data is no longer required, we securely delete or anonymise it. 

14. Your Rights 

You have rights over your personal data, including: 

To exercise these rights, contact info@dressmezee.com. 

15. Children’s Data 

We do not knowingly collect data from children under 16. 

16. Updates to This Notice 

We may update this notice to reflect changes in law or how we operate. The latest version will always be available on our website. 

17. International Privacy Rights & Regional Disclosures 

This section applies in addition to the rest of this Privacy Notice if you are located in one of the regions listed below. 

17.1 EU/EEA (including Ireland) 

If you are located in the EU/EEA, we process your personal data in accordance with the EU General Data Protection Regulation (EU GDPR). 

Your rights mirror those set out in Section 14 of this notice, including the right to access, correction, erasure, restriction, objection, portability, and withdrawal of consent. 

We rely on Standard Contractual Clauses (SCCs) or the EU‑US Data Privacy Framework (DPF) for international transfers where required. 

17.2 United States (California, Colorado, Virginia, Connecticut, Utah, Texas and other state laws) 

Some US state privacy laws give residents additional rights. 

If you are a resident of a state with a privacy law in force, you may have the right to: 

We do not sell personal information for money. 

However, we may “share” personal information for targeted advertising (for example, through Meta, TikTok or Google). 

You may opt out of this by contacting us at info@dressmezee.com. 

We will not discriminate against you for exercising your rights. 

17.3 Australia 

If you are located in Australia, we handle your personal information in accordance with the Australian Privacy Principles (APPs). 

You may request: 

We may transfer your data outside Australia, including to the UK, EU and United States. 

Where we do so, we take reasonable steps to ensure appropriate safeguards are in place. 

You may contact us at info@dressmezee.com if you have a privacy complaint. 

We will respond within a reasonable timeframe and outline the steps we will take to resolve your concern. 

17.4 Germany 

If you are located in Germany, please note: 

All other rights and protections described in this Privacy Notice apply equally.